The website has certainly absorbed a large amount of your investment, you have a high traffic on it, but it did not bring you any significant change in your business? Wondering why this is so? You must be thinking about what is not good.
Why is the website unsuccessful?
There are various reasons why this is so. I was interested, in the information, about the survey, which showed that up to 47% of users leave the website after only 2 seconds and 40% of users after only 3 seconds just because the website is loading slowly.
However, this is certainly not the only problem. So, let us “exchange” possible causes.
It is good to realize that nowadays the website is no longer just a business card of the company, as it used to be, but also a marketing and communication tool. And it is not just about graphic designers anymore. People on websites are looking for important information in all possible areas. Websites can offer almost anything.
Website – what does it really need in order to be interesting and good?
There is no need to exaggerate with graphics and watch out for outdated website design
The website was created by using a lot of so-called transitions, shadows, which the creators tried to give the impression of a 3D effect in the past. New site designs have brought a simple design. And it is good to use. Unnecessary recombination can have just the opposite effect. The so-called “Hero images” (these are images for the entire width of the monitor), “ghost buttons”, thin typefaces, etc. are used. This design looks elegant, professional and what is important to you today is not a problem to display it on tablets and smartphones. It is commendable if you have a nice and interesting design, but usability is also important for the customer and how the website has the individual elements laid out. Certainly, a non-traditional layout should not be chosen, because a visitor of your site may be confused, unable to navigate, and eventually leave the site.
The website often contains uninteresting and difficult-to-read content
Except of the logo, color design or banners, the text that the website presents certainly plays a particularly important role. Somehow, people have learned not to read the pages, but just to browse. Therefore, it is important to choose a font that is easier to read for everyone (think of people with disabilities, dyslexics, the elderly, because they are also among the visitors). Highlight important information, use large, compelling headings, and color-code them. In terms of content, the texts should be concise, clear, and concise. People do not want to read novels and most importantly, they need to understand your text well enough.
The webpage is loading slowly
I mentioned this problem, as an example, at the beginning. It is clearly one of the main points that can discourage the client. After all, what kind of website is it when you just wait, wait and nothing happen? I am quite sure you all know it. You can sell the best product or provide the best service, but if your website loads slowly, you will lose a lot of potential customers. Slow loading of a web page can affect, for example: image data format, number of plugins in administration systems, or non-optimized codes. You may have a top price or product, but if the customer does not have time to look it, they will not find out.
Avoid a mandatory registration on the website
Many websites allow you to browse the content on the page only after registration. Believe that this will discourage a lot of your visitors and leave the site as well. If you already insist on registration, try to connect it to social networks, where user data is automatically retrieved. It is not recommended to insist on the customer. The decision must be left to him.
Today, ads pop up almost from the refrigerator, so be careful with pop-up ads. It should not be the first and foremost thing a visitor to your site sees. It is also important that they do not take up much space. Try to avoid these “pop-ups”, as this is one of the main things that bothers users quite a bit. The point is not to unnecessarily deter a potential customer from the beginning.
No or incomplete contact information
It is certainly more credible for the customer, if the company he wants to contact via the website has the full contact information – at least ID number of organizations, contacts to persons to whom he may turn, or the address where the company can be found. It is not quite right if only “some” e-mail is thrown on the site and nothing more.
You know the statement that “there is a beauty in simplicity”. Therefore, do not try to turn your website into a circus arena. Do not think that the more information, the better. People are currently overwhelmed with information on every side and believe that they are all in. Therefore, choose, as I have already written brevity, clarity and conciseness. If the website is not your direct sales tool and you meet with clients in person or by phone, keep some information for personal contact.