{"id":2530,"date":"2020-11-02T16:44:52","date_gmt":"2020-11-02T15:44:52","guid":{"rendered":"https:\/\/chiannaway.com\/?page_id=2530"},"modified":"2021-03-23T09:52:28","modified_gmt":"2021-03-23T08:52:28","slug":"referencie-beperfect","status":"publish","type":"page","link":"https:\/\/chiannaway.com\/referencie-beperfect\/","title":{"rendered":"BePerfect referencia"},"content":{"rendered":"
[vc_row css=“.vc_custom_1604329891544{margin-top: -50px !important;margin-bottom: 5vh !important;}“ mobile_bg_img_hidden=“no“ tablet_bg_img_hidden=“no“ woodmart_parallax=“0″ woodmart_gradient_switch=“no“ row_reverse_mobile=“0″ row_reverse_tablet=“0″ woodmart_disable_overflow=“0″][vc_column woodmart_color_scheme=“dark“ css=“.vc_custom_1538402827047{padding-top: 0px !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}“ woodmart_parallax=“0″ parallax_scroll=“no“ woodmart_sticky_column=“false“][vc_empty_space height=“10px“ woodmart_hide_large=“0″ woodmart_hide_medium=“0″ woodmart_hide_small=“0″ woodmart_hide_extra_small=“0″]\t\t\t \t\t\t\t\t\t
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Projekt BePerfect bol pre n\u00e1s ve\u013emi zauj\u00edmav\u00fdm a \u0161pecifick\u00fdm hne\u010f v nieko\u013ek\u00fdch aspektoch. Zna\u010dka BePerfect vznikla spojen\u00edm 2 zna\u010diek najlep\u0161ieveci.sk a superv\u00fdhodne.sk. U\u017e na prv\u00fd poh\u013ead je jasn\u00e9, \u017ee zna\u010dky vznikali v \u010dase, ke\u010f k\u013e\u00fa\u010dov\u00e9 slov\u00e1 v dom\u00e9ne mali v\u00e1kuum vo vz\u0165ahu k v\u00fdsledkom vyh\u013ead\u00e1vania. Tak\u00fdto rebranding zna\u010dky je v\u017edy ve\u013emi n\u00e1ro\u010dn\u00fd, preto\u017ee je potrebn\u00e9 vhodn\u00fdm a ve\u013emi citliv\u00fdm sp\u00f4sobom odkomunikova\u0165 samotn\u00fd rebranding zna\u010dky. D\u00f4le\u017eit\u00e9 je zobra\u0165 na zrete\u013e fakt, \u017ee doch\u00e1dza s\u00edce k spojeniu 2 zna\u010diek s ve\u013emi podobnou cie\u013eovkou, ale ka\u017ed\u00e1 zna\u010dka m\u00e1 svoj \u0161pecifick\u00fd sortiment produktov a komunika\u010dn\u00fa strat\u00e9giu. Okrem toho, zna\u010dky patrili do koncernu, kde ich dop\u013a\u0148ali \u010fal\u0161ie 3 zna\u010dky. „<\/span>Cie\u013eom klienta bolo pokry\u0165 svojou produktovou l\u00edniou z\u00e1kazn\u00edkov naprie\u010d v\u0161etk\u00fdmi zna\u010dkami od fast fashion, a\u017e po pr\u00e9miov\u00e9 zna\u010dky a jedine\u010dn\u00e9 m\u00f3dne k\u00fasky na mieru.“ <\/span>Tak\u00e9to zadanie od klienta je nesmierne n\u00e1ro\u010dn\u00e9, no mus\u00edme sa prizna\u0165, \u017ee milujeme v\u00fdzvy, a preto sme si tento projekt ve\u013emi u\u017eili. M\u00f3da je n\u00e1m ve\u013emi bl\u00edzka a priestor, ktor\u00fd sme od klienta dostali, n\u00e1m umo\u017enil vytvori\u0165 nie\u010do v\u00fdnimo\u010dn\u00e9.<\/p>\n<\/div>\n<\/div>\n \n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t