There are no secrets to success. It is the result of preparation, hard work, and learning from failure.<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t

By Colin Powell<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t[\/vc_column][\/vc_row][\/vc_section][vc_row full_width=“stretch_row_content“ full_height=“yes“ css=“.vc_custom_1606393380606{padding-bottom: 5vh !important;background-image: url(https:\/\/chiannaway.com\/wp-content\/uploads\/2020\/11\/chianna-way-bezec-slide-8.jpg?id=2737) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}“ mobile_bg_img_hidden=“no“ tablet_bg_img_hidden=“no“ woodmart_parallax=“1″ woodmart_gradient_switch=“no“ row_reverse_mobile=“0″ row_reverse_tablet=“0″ woodmart_disable_overflow=“0″][vc_column width=“1\/6″][\/vc_column][vc_column width=“2\/3″ mobile_bg_img_hidden=“no“ tablet_bg_img_hidden=“no“ woodmart_parallax=“0″ woodmart_sticky_column=“false“ parallax_scroll=“no“ mobile_reset_margin=“no“ tablet_reset_margin=“no“][vc_single_image image=“2898″ img_size=“full“ alignment=“center“ parallax_scroll=“no“][\/vc_column][vc_column width=“1\/6″][\/vc_column][\/vc_row][vc_section full_width=“stretch_row“ css=“.vc_custom_1605098822529{background-color: #fcac35 !important;}“ mobile_bg_img_hidden=“no“ tablet_bg_img_hidden=“no“ woodmart_parallax=“0″ woodmart_gradient_switch=“yes“ woodmart_disable_overflow=“0″ woodmart_color_gradient=“rgb(249, 216, 171)-0\/rgb(216, 142, 54)-100\/|linear-gradient(left , rgb(249, 216, 171) , rgb(216, 142, 54) 100%)|linear|left“][vc_row full_width=“stretch_row_content“ content_placement=“top“ css=“.vc_custom_1606393228429{padding-top: 5vh !important;padding-bottom: 5vh !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}“ mobile_bg_img_hidden=“yes“ tablet_bg_img_hidden=“yes“ woodmart_parallax=“0″ woodmart_gradient_switch=“no“ row_reverse_mobile=“0″ row_reverse_tablet=“0″ woodmart_disable_overflow=“0″][vc_column css_animation=“wd-slide-from-bottom“ css=“.vc_custom_1604574803507{padding-top: 0px !important;}“ mobile_bg_img_hidden=“no“ tablet_bg_img_hidden=“no“ woodmart_parallax=“0″ woodmart_sticky_column=“false“ parallax_scroll=“no“ mobile_reset_margin=“no“ tablet_reset_margin=“no“][vc_empty_space woodmart_hide_large=“0″ woodmart_hide_medium=“0″ woodmart_hide_small=“0″ woodmart_hide_extra_small=“0″][vc_row_inner][vc_column_inner width=“1\/4″][\/vc_column_inner][vc_column_inner width=“1\/2″]\t\t\t

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\n\t\t\t\t\tZa\u010dnite hodnoten\u00edm svojej digit\u00e1lnej kond\u00edcie. Rovnako ako za\u010d\u00ednaj\u00faci \u0161portovec aj zna\u010dka m\u00e1 nejak\u00fa za\u010diato\u010dn\u00fa\/aktu\u00e1lnu kond\u00edciu a poz\u00edciu na trhu. Je d\u00f4le\u017eit\u00e9 pozna\u0165 svoje schopnosti, siln\u00e9 a slab\u00e9 str\u00e1nky seba aj va\u0161ich konkurentov. Tu sme vybrali nieko\u013eko atrib\u00fatov, ktor\u00e9 by ste mali pozna\u0165 a sledova\u0165.\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t[\/vc_column_inner][vc_column_inner width=“1\/4″][\/vc_column_inner][\/vc_row_inner][vc_empty_space woodmart_hide_large=“0″ woodmart_hide_medium=“0″ woodmart_hide_small=“0″ woodmart_hide_extra_small=“0″][vc_tta_tabs style=“flat“ color=“orange“ spacing=“20″ tab_position=“bottom“ alignment=“center“ active_section=“1″ css_animation=“fadeIn“ no_fill_content_area=“true“][vc_tta_section title=“V\u0161eobecn\u00e9“ tab_id=“1606488800274-3be89f7c-4953″][vc_row_inner][vc_column_inner width=“1\/4″ offset=“vc_col-xs-6″][vc_single_image image=“2904″ img_size=“medium“ alignment=“center“ parallax_scroll=“no“ title=“siln\u00e9 str\u00e1nky“][\/vc_column_inner][vc_column_inner width=“1\/4″ offset=“vc_col-xs-6″][vc_single_image image=“2902″ img_size=“medium“ alignment=“center“ parallax_scroll=“no“ title=“slab\u00e9 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alignment=“center“ parallax_scroll=“no“ title=“z\u00e1bavn\u00e1“][\/vc_column_inner][vc_column_inner width=“1\/4″ offset=“vc_col-xs-6″][vc_single_image image=“2906″ img_size=“medium“ alignment=“center“ parallax_scroll=“no“ title=“eduka\u010dn\u00e1“][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=“Technick\u00e9“ tab_id=“1606294825984-e73948e6-ee36″][vc_row_inner][vc_column_inner width=“1\/4″ offset=“vc_col-xs-6″][vc_single_image image=“2912″ img_size=“medium“ alignment=“center“ parallax_scroll=“no“ title=“UX“][\/vc_column_inner][vc_column_inner width=“1\/4″ offset=“vc_col-xs-6″][vc_single_image image=“2910″ img_size=“medium“ alignment=“center“ parallax_scroll=“no“ title=“doprava“][\/vc_column_inner][vc_column_inner width=“1\/4″ offset=“vc_col-xs-6″][vc_single_image image=“2909″ img_size=“medium“ alignment=“center“ parallax_scroll=“no“ title=“mo\u017enosti platby“][\/vc_column_inner][vc_column_inner width=“1\/4″ offset=“vc_col-xs-6″][vc_single_image image=“2911″ img_size=“medium“ alignment=“center“ parallax_scroll=“no“ title=“produkty \/ slu\u017eby“][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=“Marketing“ tab_id=“1606294845607-cc701e73-0330″][vc_row_inner][vc_column_inner width=“1\/2″ offset=“vc_col-lg-2 vc_col-md-6 vc_col-xs-6″][vc_single_image image=“2916″ img_size=“medium“ alignment=“center“ parallax_scroll=“no“ title=“SEO“][\/vc_column_inner][vc_column_inner width=“1\/2″ offset=“vc_col-lg-2 vc_col-md-6 vc_col-xs-6″][vc_single_image image=“2917″ img_size=“medium“ alignment=“center“ parallax_scroll=“no“ title=“Google PPC“][\/vc_column_inner][vc_column_inner width=“1\/2″ offset=“vc_col-lg-2 vc_col-md-6 vc_col-xs-6″][vc_single_image image=“2917″ img_size=“medium“ alignment=“center“ parallax_scroll=“no“ title=“soci\u00e1lne siete“][\/vc_column_inner][vc_column_inner width=“1\/2″ offset=“vc_col-lg-2 vc_col-md-6 vc_col-xs-6″][vc_single_image image=“2914″ img_size=“medium“ alignment=“center“ parallax_scroll=“no“ title=“cenov\u00e9 porovn\u00e1va\u010de“][\/vc_column_inner][vc_column_inner width=“1\/2″ offset=“vc_col-lg-2 vc_col-md-6 vc_col-xs-6″][vc_single_image image=“2915″ img_size=“medium“ alignment=“center“ parallax_scroll=“no“ title=“Youtube“][\/vc_column_inner][vc_column_inner width=“1\/2″ offset=“vc_col-lg-2 vc_col-md-6 vc_col-xs-6″][vc_single_image image=“2913″ img_size=“medium“ alignment=“center“ parallax_scroll=“no“ title=“masm\u00e9dia“][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_tabs][\/vc_column][\/vc_row][vc_row full_width=“stretch_row_content“ content_placement=“middle“ css=“.vc_custom_1606484414497{background-image: url(https:\/\/chiannaway.com\/wp-content\/uploads\/2020\/11\/chianna-way-digitalna-agentura-bezec-10-slide-upravena.png?id=2987) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}“ mobile_bg_img_hidden=“no“ tablet_bg_img_hidden=“no“ woodmart_parallax=“0″ woodmart_gradient_switch=“no“ row_reverse_mobile=“0″ row_reverse_tablet=“0″ woodmart_disable_overflow=“0″][vc_column css_animation=“wd-slide-from-bottom“ css=“.vc_custom_1605098743079{padding-top: 0px !important;}“ mobile_bg_img_hidden=“no“ tablet_bg_img_hidden=“no“ woodmart_parallax=“0″ woodmart_sticky_column=“false“ parallax_scroll=“no“ mobile_reset_margin=“no“ tablet_reset_margin=“no“ offset=“vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“800px“ woodmart_hide_large=“0″ woodmart_hide_medium=“0″ woodmart_hide_small=“0″ woodmart_hide_extra_small=“0″][\/vc_column][\/vc_row][vc_row full_width=“stretch_row_content_no_spaces“ content_placement=“middle“ css=“.vc_custom_1605013214788{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}“ mobile_bg_img_hidden=“no“ tablet_bg_img_hidden=“no“ woodmart_parallax=“0″ woodmart_gradient_switch=“no“ row_reverse_mobile=“0″ row_reverse_tablet=“0″ woodmart_disable_overflow=“0″][vc_column css_animation=“wd-slide-from-bottom“ css=“.vc_custom_1605098564303{padding-top: 0px !important;}“ mobile_bg_img_hidden=“no“ tablet_bg_img_hidden=“no“ woodmart_parallax=“0″ woodmart_sticky_column=“false“ parallax_scroll=“no“ mobile_reset_margin=“no“ tablet_reset_margin=“no“ offset=“vc_hidden-lg vc_hidden-md“][vc_single_image image=“2987″ img_size=“full“ alignment=“right“ parallax_scroll=“no“][\/vc_column][\/vc_row][vc_row full_width=“stretch_row“ content_placement=“middle“ css=“.vc_custom_1604483060306{margin-bottom: 6vh !important;padding-top: 5vh !important;padding-bottom: 2vh !important;}“ mobile_bg_img_hidden=“no“ tablet_bg_img_hidden=“no“ woodmart_parallax=“0″ woodmart_gradient_switch=“no“ row_reverse_mobile=“0″ row_reverse_tablet=“0″ woodmart_disable_overflow=“0″][vc_column css_animation=“wd-slide-from-bottom“ css=“.vc_custom_1604483052348{padding-top: 0px !important;}“ mobile_bg_img_hidden=“no“ tablet_bg_img_hidden=“no“ 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\n\t\t\t\t\tInform\u00e1cie, ktor\u00e9 ste z\u00edskali s\u00fa k\u013e\u00fa\u010dov\u00e9 pre kvalitn\u00fa strat\u00e9giu a t\u00e1 v\u00e1m zabezpe\u010d\u00ed dynamick\u00fd \u0161tart. Aby sme v\u00e1m e\u0161te lep\u0161ie mohli vysvetli\u0165 d\u00f4le\u017eitos\u0165 a syst\u00e9m digit\u00e1lnej transform\u00e1cie pravidelne p\u00ed\u0161eme o k\u013e\u00fa\u010dov\u00fdch t\u00e9mach v na\u0161om blogu. Tu je p\u00e1r zauj\u00edmav\u00fdch t\u00e9m a ich k\u013e\u00fa\u010dov\u00e9 posolstv\u00e1:\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t[vc_tta_accordion style=“modern“ color=“white“ c_icon=“chevron“ c_position=“right“ active_section=“1″ no_fill=“true“ collapsible_all=“true“][vc_tta_section title=“\u010co je anal\u00fdza konkurencie a 5 krokov, ako si ju m\u00f4\u017eete vypracova\u0165 sami“ tab_id=“1605003708410-57eb8bf3-ca19″][vc_column_text woodmart_color_scheme=“dark“ text_larger=“yes“]Spr\u00e1vne pochopenie toho, \u010do rob\u00ed va\u0161a konkurencia dobre a kde naopak zlyh\u00e1va je prv\u00fdm krokom k nastaveniu va\u0161ej \u00faspe\u0161nej marketingovej strat\u00e9gie. Anal\u00fdza konkurencie v\u00e1m v tomto procese pom\u00f4\u017ee:<\/span><\/p>\n

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• Nadobudn\u00fa\u0165 preh\u013ead o najnov\u0161\u00edch trendoch a o\u010dak\u00e1vaniach vo va\u0161om sektore.<\/span><\/li>\n
• Zhroma\u017edi\u0165 inform\u00e1cie o type kampan\u00ed, prostredn\u00edctvom ktor\u00fdch z\u00edskavaj\u00fa z\u00e1kazn\u00edkov va\u0161i s\u00faperi.<\/span><\/li>\n
• Z\u00edska\u0165 lep\u0161iu predstavu o tom, \u010do sa p\u00e1\u010di respekt\u00edve nep\u00e1\u010di va\u0161im potencion\u00e1lnym z\u00e1kazn\u00edkom, na z\u00e1klade \u010doho budete m\u00f4c\u0165 zlep\u0161ova\u0165 svoje v\u00fdrobky a slu\u017eby.<\/span><\/li>\n<\/ul>\n

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  \u010c\u00edtaj \u010falej<\/a><\/div>[\/vc_tta_section][vc_tta_section title=“Ako nastavi\u0165 marketingov\u00fa komunika\u010dn\u00fa strat\u00e9giu na soci\u00e1lnych sie\u0165ach efekt\u00edvne“ tab_id=“1605003709254-c0624194-fe41″][vc_column_text woodmart_color_scheme=“dark“ text_larger=“yes“]<\/p>\n

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  • Ur\u010dite si svoje ciele \u2013 \u010do chcete na soci\u00e1lnych sie\u0165ach dosiahnu\u0165?<\/span><\/li>\n
  • Neh\u00e1dajte a spo\u013eahnite sa na d\u00e1ta \u2013 ktor\u00e9 ukazovatele potrebujete analyzova\u0165?<\/span><\/li>\n
  • Spoznajte svoje publikum \u2013 kto s\u00fa a \u010do o\u010dak\u00e1vaj\u00fa va\u0161i fan\u00fa\u0161ikovia?<\/span><\/li>\n
  • H\u013eadajte skryt\u00e9 pr\u00edle\u017eitosti \u2013 \u010do rob\u00ed va\u0161a konkurencia dobre a \u010do nie?<\/span><\/li>\n
  • Prehodno\u0165te va\u0161u doteraj\u0161iu strat\u00e9giu \u2013 je nie\u010do \u010do na va\u0161ich soci\u00e1lnych sie\u0165ach funguje?<\/span><\/li>\n
  • Vytvorte a vylep\u0161ite svoje profily \u2013 vsa\u010fte na kvalitu, nie na kvantitu !<\/span><\/li>\n
  • N\u00e1jdite svoju in\u0161pir\u00e1ciu a za\u010dnite tvori\u0165 \u2013 ak\u00fd obsah budete zdie\u013ea\u0165?<\/span><\/li>\n
  • Vytvorte si harmonogram \u2013 kedy sa oplat\u00ed zdie\u013ea\u0165 obsah?<\/span><\/li>\n
  • Merajte a optimalizujte \u2013 va\u0161a strat\u00e9gia sa bude vyv\u00edja\u0165 v \u010dase<\/span><\/li>\n<\/ul>\n

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    \u010c\u00edtaj \u010falej<\/a><\/div>[\/vc_tta_section][vc_tta_section title=“\u0160etr\u00ed brand marketingov\u00e9 n\u00e1klady ?“ tab_id=“1605003710052-4cef644d-7fe6″][vc_column_text woodmart_color_scheme=“dark“ text_larger=“yes“]Ak sa nastav\u00ed spr\u00e1vne, z dlhodob\u00e9ho h\u013eadiska v\u00e1m u\u0161etr\u00ed peniaze za drah\u00e9 kampane na udr\u017eanie va\u0161ich z\u00e1kazn\u00edkov. Va\u0161a zna\u010dka sa stane va\u0161ou reklamou, bez oh\u013eadu na v\u00fd\u0161ku rozpo\u010dtu, ktor\u00fd m\u00e1te v danom obdob\u00ed vy\u010dlenen\u00fd na marketing. <\/span><\/p>\n

    P\u00fdtate sa ako to cel\u00e9 funguje?<\/span>[\/vc_column_text]

    \u010c\u00edtaj \u010falej<\/a><\/div>[\/vc_tta_section][vc_tta_section title=“Ak nevie\u0161 kam ide\u0161, pr\u00edde\u0161 kam nechce\u0161.“ tab_id=“1605003710727-32559c33-e055″][vc_column_text woodmart_color_scheme=“dark“ text_larger=“yes“]V marketingu je to podobne ako v \u0161achu. Ak si dopredu nenapl\u00e1nujete svoje kroky, je mo\u017en\u00e9, \u017ee v\u00e1m ich napl\u00e1nuje v\u00e1\u0161 s\u00faper a vy za\u010dnete hra\u0165 jeho hru\u2026<\/span><\/p>\n

    A\u017e pr\u00edli\u0161 \u010dasto sa stret\u00e1vame s t\u00fdm, \u017ee firmy podcenia strategick\u00e9 pl\u00e1novanie svojej zna\u010dky. Obzvl\u00e1\u0161\u0165, ak sa jedn\u00e1 o za\u010d\u00ednaj\u00facich podnikate\u013eov, ktor\u00ed buduj\u00fa svoj prv\u00fd biznis. Akoby ani neo\u010dak\u00e1vali, \u017ee sa im v bud\u00facnosti bude dari\u0165 a porast\u00fa.<\/span>[\/vc_column_text]

    \u010c\u00edtaj \u010falej<\/a><\/div>[\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space woodmart_hide_large=“0″ woodmart_hide_medium=“0″ woodmart_hide_small=“0″ woodmart_hide_extra_small=“0″]\t\t\t

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    \n\t\t\t\t\tTERAZ JE TO NA V\u00c1S
    \ndigit\u00e1lna transform\u00e1cia za\u010d\u00edna<\/strong>\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t

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    \n\t\t\t\t\tNechajte sa in\u0161pirova\u0165 na\u0161ou pr\u00e1cou a posu\u0148te svoje podnikanie m\u00ed\u013eov\u00fdmi krokmi vpred. Takmer ka\u017ed\u00e1 zna\u010dka sa sna\u017e\u00ed tvori\u0165 svoj obsah osobn\u00fdm a p\u00fatav\u00fdm sp\u00f4sobom. K\u013e\u00fa\u010dom \u00faspe\u0161nej marketingovej strat\u00e9gie je v\u0161ak aj automatiz\u00e1cia, personaliz\u00e1cia a segment\u00e1cia.\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t[vc_tta_tabs style=“flat“ color=“sky“ spacing=“20″ tab_position=“bottom“ alignment=“center“ active_section=“1″ no_fill_content_area=“true“][vc_tta_section title=“Zlat\u00e1 Put\u0148a“ tab_id=“1605003713763-00075d46-191f“]\t\t\t

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    \n\t\t\t\t\t<\/p>\n

    ZLAT\u00c1 PUT\u0147A<\/h3>\n

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    \n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t+45,8%\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t

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    Medziro\u010dn\u00fd rast tr\u017eieb<\/h4>\t\t\t\t\t\t

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