{"id":4005,"date":"2020-12-11T12:44:42","date_gmt":"2020-12-11T11:44:42","guid":{"rendered":"https:\/\/chiannaway.com\/?p=4005"},"modified":"2020-12-11T12:47:32","modified_gmt":"2020-12-11T11:47:32","slug":"a-b-testovanie","status":"publish","type":"post","link":"https:\/\/chiannaway.com\/2020\/12\/11\/a-b-testovanie\/","title":{"rendered":"A\/B testovanie"},"content":{"rendered":"\n<p>A\/B testovanie, zn\u00e1me tie\u017e ako \u201csplit testing\u201c, je proces vytv\u00e1rania a porovn\u00e1vania dvoch alebo viacer\u00fdch verzi\u00ed webovej str\u00e1nky, e-mailu alebo in\u00e9ho marketingov\u00e9ho n\u00e1stroja a meranie rozdielu ich v\u00fdkonnosti. Pri porovn\u00e1van\u00ed dvoch verzi\u00ed toho ist\u00e9ho produktu hovor\u00edme o tzv. jednoduchom testovan\u00ed<strong> <\/strong>(napr. porovn\u00e1vanie n\u00e1v\u0161tevnosti toho ist\u00e9ho blogu s dvomi odli\u0161n\u00fdmi nadpismi). Ak sa testuj\u00fa viac ako dve verzie hovor\u00edme o tzv. roz\u0161\u00edrenom (viac-varia\u010dnom) testovan\u00ed. <strong>\u00a0<\/strong>Aj v tomto pr\u00edpade v\u0161ak mus\u00ed by\u0165 \u00farove\u0148 zmien rovnocenn\u00e1, inak m\u00f4\u017ee by\u0165 v\u00fdsledok skreslen\u00fd (ak sa teda testuje napr. nadpis blogu, v ostatn\u00fdch verzi\u00e1ch nemo\u017eno zmeni\u0165 aj rozlo\u017eenie textu alebo tituln\u00fa fotografiu). A\/B testovanie m\u00f4\u017ee by\u0165 realizovan\u00e9 online prostredn\u00edctvom online n\u00e1strojov ako je Google Analytics, Hojtar alebo Google Formul\u00e1re. N\u00e1ro\u010dnej\u0161ou met\u00f3dou je testovanie priamo s pou\u017e\u00edvate\u013emi, ktor\u00ed v r\u00e1mci neho opisuj\u00fa svoje sk\u00fasenosti pri plnen\u00ed vopred pripraven\u00fdch \u00faloh.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\/B testovanie, zn\u00e1me tie\u017e ako \u201csplit testing\u201c, je proces vytv\u00e1rania a porovn\u00e1vania dvoch alebo viacer\u00fdch verzi\u00ed webovej str\u00e1nky, e-mailu alebo<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[152],"tags":[],"class_list":["post-4005","post","type-post","status-publish","format-standard","hentry","category-marketingovy-slovnik"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - 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