{"id":4053,"date":"2020-12-11T13:19:58","date_gmt":"2020-12-11T12:19:58","guid":{"rendered":"https:\/\/chiannaway.com\/?p=4053"},"modified":"2020-12-11T13:19:58","modified_gmt":"2020-12-11T12:19:58","slug":"cost-per-impression-cpi-cpm","status":"publish","type":"post","link":"https:\/\/chiannaway.com\/2020\/12\/11\/cost-per-impression-cpi-cpm\/","title":{"rendered":"Cost Per Impression (CPI, CPM)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Cena za zobrazenie (CPI) je term\u00edn pou\u017e\u00edvan\u00fd pri n\u00e1kupe tradi\u010dn\u00fdch reklamn\u00fdch m\u00e9di\u00ed, ako aj v online marketingu v s\u00favislosti s n\u00e1v\u0161tevnos\u0165ou webu. CPI predstavuje n\u00e1klady, ktor\u00e9 inzerent zaplat\u00ed za ka\u017ed\u00e9ho potenci\u00e1lneho z\u00e1kazn\u00edka, ktor\u00e9mu sa reklama zobraz\u00ed. S CPI \u00fazko s\u00favis\u00ed aj pojem CPM &#8211; cena za tis\u00edc zobrazen\u00ed, ktor\u00fd ozna\u010duje n\u00e1klady vynalo\u017een\u00e9 na ka\u017ed\u00fdch tis\u00edc potenci\u00e1lnych z\u00e1kazn\u00edkov, ktor\u00fdm sa reklama zobraz\u00ed. CPM je skratkou pojmu \u2018\u2019cost per mille\u2019\u2019, kde mille znamen\u00e1 tis\u00edc v latinskom jazyku<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cena za zobrazenie (CPI) je term\u00edn pou\u017e\u00edvan\u00fd pri n\u00e1kupe tradi\u010dn\u00fdch reklamn\u00fdch m\u00e9di\u00ed, ako aj v online marketingu v s\u00favislosti s<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[152],"tags":[],"class_list":["post-4053","post","type-post","status-publish","format-standard","hentry","category-marketingovy-slovnik"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - 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