{"id":4089,"date":"2020-12-11T13:35:44","date_gmt":"2020-12-11T12:35:44","guid":{"rendered":"https:\/\/chiannaway.com\/?p=4089"},"modified":"2020-12-11T13:35:44","modified_gmt":"2020-12-11T12:35:44","slug":"google-tag-manager","status":"publish","type":"post","link":"https:\/\/chiannaway.com\/2020\/12\/11\/google-tag-manager\/","title":{"rendered":"Google Tag Manager"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Google Tag Manager je bezplatn\u00fd n\u00e1stroj od Google, ktor\u00fd pom\u00e1ha spravova\u0165 a vytv\u00e1ra\u0165 marketingov\u00e9 tagy na webovej str\u00e1nke alebo v mobilnej aplik\u00e1cii bez nutnosti \u00fapravy zdrojov\u00e9ho k\u00f3du. Marketingov\u00e9 tagy s\u00fa \u00fatr\u017eky k\u00f3du, ktor\u00e9 m\u00f4\u017eu by\u0165 pridan\u00e9 na webov\u00fa str\u00e1nku za \u00fa\u010delom zhroma\u017e\u010fovania ur\u010dit\u00fdch d\u00e1t a ich zaslania tretej strane. Takouto monitorovanou udalos\u0165ou m\u00f4\u017ee by\u0165 napr\u00edklad stiahnutie dokumentu, kliknutie na ur\u010dit\u00fd link, odstr\u00e1nenie produktu z n\u00e1kupn\u00e9ho ko\u0161\u00edka at\u010f. Google Tag Manager v kombin\u00e1cii s Google Analytics pom\u00e1ha vlastn\u00edkovi str\u00e1nky zozbiera\u0165 viac inform\u00e1ci\u00ed o spr\u00e1van\u00ed pou\u017e\u00edvate\u013eov, ktor\u00e9 m\u00f4\u017eu by\u0165 n\u00e1sledne vyu\u017eit\u00e9 na optimaliz\u00e1ciu marketingov\u00fdch aktiv\u00edt.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Tag Manager je bezplatn\u00fd n\u00e1stroj od Google, ktor\u00fd pom\u00e1ha spravova\u0165 a vytv\u00e1ra\u0165 marketingov\u00e9 tagy na webovej str\u00e1nke alebo v<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[152],"tags":[],"class_list":["post-4089","post","type-post","status-publish","format-standard","hentry","category-marketingovy-slovnik"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - 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