{"id":4336,"date":"2020-12-14T09:31:49","date_gmt":"2020-12-14T08:31:49","guid":{"rendered":"https:\/\/chiannaway.com\/?p=4336"},"modified":"2021-01-04T20:47:52","modified_gmt":"2021-01-04T19:47:52","slug":"chyby-pri-tvorbe-e-shopu","status":"publish","type":"post","link":"https:\/\/chiannaway.com\/2020\/12\/14\/chyby-pri-tvorbe-e-shopu\/","title":{"rendered":"CHYBY PRI TVORBE E-SHOPU"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"4342\" data-permalink=\"https:\/\/chiannaway.com\/2020\/12\/14\/chyby-pri-tvorbe-e-shopu\/online-reklama-kosice-chiannaway\/\" data-orig-file=\"https:\/\/i0.wp.com\/chiannaway.com\/wp-content\/uploads\/2020\/12\/online-reklama-kosice-chiannaway.jpg?fit=934%2C599&amp;ssl=1\" data-orig-size=\"934,599\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"online-reklama-ko\u0161ice-chiannaway\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/chiannaway.com\/wp-content\/uploads\/2020\/12\/online-reklama-kosice-chiannaway.jpg?fit=300%2C192&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/chiannaway.com\/wp-content\/uploads\/2020\/12\/online-reklama-kosice-chiannaway.jpg?fit=934%2C599&amp;ssl=1\" class=\"alignleft wp-image-4342 size-medium\" src=\"https:\/\/i0.wp.com\/chiannaway.com\/wp-content\/uploads\/2020\/12\/online-reklama-kosice-chiannaway.jpg?resize=300%2C192&#038;ssl=1\" alt=\"E-shop a chyby pri jeho tvorbe\" width=\"300\" height=\"192\" srcset=\"https:\/\/i0.wp.com\/chiannaway.com\/wp-content\/uploads\/2020\/12\/online-reklama-kosice-chiannaway.jpg?resize=300%2C192&amp;ssl=1 300w, https:\/\/i0.wp.com\/chiannaway.com\/wp-content\/uploads\/2020\/12\/online-reklama-kosice-chiannaway.jpg?resize=768%2C493&amp;ssl=1 768w, https:\/\/i0.wp.com\/chiannaway.com\/wp-content\/uploads\/2020\/12\/online-reklama-kosice-chiannaway.jpg?w=934&amp;ssl=1 934w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>V s\u00fa\u010dasnej dobe si \u013eudia ve\u013emi zvykli nakupova\u0165 tzv. online \u2013 to znamen\u00e1 cez internet v\u00a0<strong>e-shopoch <\/strong>a neriadia sa veru iba pod\u013ea ceny tovaru. Je pre nich d\u00f4le\u017eit\u00fdch viac elementov.<\/p>\n<p>Len tak na okraj \u2013 viete, \u010do v preklade znamen\u00e1 \u201ce-shop\u201d? Na\u0161la som nieko\u013eko v\u00fdznamov, tak si sk\u00faste vybra\u0165 ? E-shop je internetov\u00fd obchod, online obchod, elektronick\u00fd obchod za \u00fa\u010delom predaja tovaru\u2026..<span id=\"more-1156\"><\/span><\/p>\n<p>Existuj\u00fa e-shopy, ktor\u00e9 maj\u00fa obrovsk\u00fd po\u010det n\u00e1v\u0161tevn\u00edkov a s\u00fa e-shopy, ktor\u00e9 ve\u013emi \u201cnefi\u010dia\u201d. Pre\u010do je to tak?<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #fbab44;\">Naj\u010dastej\u0161ie sa opakuj\u00face chyby, ktor\u00e9 sp\u00f4sobuj\u00fa n\u00edzku \u00faspe\u0161nos\u0165 e-shopov<\/span><\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Niekedy aj mal\u00e1 zmena m\u00f4\u017ee ma\u0165 ve\u013ek\u00fd v\u00fdsledok \u2013 <\/strong>Ur\u010dite sa \u013eudia pri online nakupovan\u00ed neriadia iba pod\u013ea ceny, ako by ste si mo\u017eno mysleli. Je pravda, \u017ee t\u00e1to zohr\u00e1va z\u00e1sadn\u00fa \u00falohu, ale nie je to jedin\u00fd faktor pri v\u00fdbere tovaru. Mo\u017eno sa za\u010dudujete, ale pri n\u00e1kupe rozhoduj\u00fa \u00faplne mal\u00e9 detaily, ktor\u00e9 si ve\u013eakr\u00e1t ani neuvedom\u00edme. Jednozna\u010dne v\u0161ak preva\u017euje sk\u00fasenos\u0165. Ak ste niekde nak\u00fapili a boli ste spokojn\u00ed, vr\u00e1tite sa tam znova. Ve\u013emi n\u00e1pomocn\u00e9 pri n\u00e1kupe s\u00fa recenzie z\u00e1kazn\u00edkov. Sk\u00faste sa preto \u201cpohra\u0165\u201d a vyladi\u0165 v\u00e1\u0161 e-shop tak, aby vyhovoval \u010do najv\u00e4\u010d\u0161iemu spektru z\u00e1kazn\u00edkov. Ka\u017ed\u00fd mal\u00fd detail m\u00f4\u017ee by\u0165 s\u00fa\u010das\u0165ou \u00faspe\u0161nej rovnice. Detaily rozhoduj\u00fa. Hlavne, ak s\u00fa na trhu okrem v\u00e1s, desiatky rovnak\u00fdch e-shopov s rovnak\u00fdmi produktmi a rovnak\u00fdmi cenami.<\/li>\n<li><strong>Bannery zaberaj\u00face v\u00e4\u010d\u0161iu \u010das\u0165 obrazovky \u2013 <\/strong>Aj napriek tomu, \u017ee sme zvyknut\u00ed na webe \u201dscrolova\u0165\u201d, tak inform\u00e1cie, ktor\u00e9 sa n\u00e1m zobrazia hne\u010f po na\u010d\u00edtan\u00ed, zaujm\u00fa na\u0161u pozornos\u0165 najviac. Preto je ve\u013emi d\u00f4le\u017eit\u00e9, ak\u00e9 inform\u00e1cie to bud\u00fa. Mali by to by\u0165 produkty, ktor\u00e9 zaujm\u00fa \u010do najv\u00e4\u010d\u0161\u00ed okruh va\u0161ich z\u00e1kazn\u00edkov. Ak sem umiestnite posuvn\u00fd banner, na ktor\u00fd <a href=\"https:\/\/yoast.com\/opinion-on-sliders\/\">pod\u013ea prieskumu aj tak\u00a0<\/a>ve\u013emi \u013eudia neklikaj\u00fa, je to to ist\u00e9, ako keby ste v\u00fdklad obchodu prelepili obrovsk\u00fdm plag\u00e1tom, na ktorom bude nie\u010do, \u010do z\u00e1kazn\u00edkov v\u00f4bec nezauj\u00edma.<\/li>\n<li><strong>Vyh\u013ead\u00e1vanie nie je v hornej \u010dasti obrazovky<\/strong> \u2013 Pre niekoho mo\u017eno nepodstatn\u00e1 vec. Vyh\u013ead\u00e1vanie by malo by\u0165 v pravej hornej \u010dasti obrazovky. Tak s\u00fa z\u00e1kazn\u00edci zvyknut\u00ed a naozaj ani tu neodpor\u00fa\u010dam experimentova\u0165.<\/li>\n<li><strong>Ch\u00fdbaj\u00face obr\u00e1zky produktov<\/strong> &#8211; Ve\u013emi d\u00f4le\u017eit\u00fd bod!!!!! Ke\u010f\u017ee tovar, ktor\u00fd je pred\u00e1van\u00fd na internete si nem\u00f4\u017eete re\u00e1lne chyti\u0165, potrebujete ho aspo\u0148 vidie\u0165. Ur\u010dite by ste si sami nek\u00fapili tovar, o ktorom by ste nevedeli, ako vyzer\u00e1. Je dobr\u00e9 uverejni\u0165 fotky z viacer\u00fdch uhlov a v dobrom rozl\u00ed\u0161en\u00ed. Osobne je pre m\u0148a dos\u0165 frustruj\u00face, ak si chcem zv\u00e4\u010d\u0161i\u0165 fotku a otvor\u00ed sa mi len o nie\u010do v\u00e4\u010d\u0161ia, ako n\u00e1h\u013ead.<\/li>\n<li><strong>Popis produktov je d\u00f4le\u017eit\u00fd<\/strong> &#8211; \u010c\u00edm podrobnej\u0161\u00ed a jasnej\u0161\u00ed, t\u00fdm je v\u00e4\u010d\u0161ia \u0161anca, \u017ee si v\u00e1\u0161 tovar z\u00e1kazn\u00edk k\u00fapi. Vyh\u00fdbajte sa v\u0161eobecn\u00fdm a takmer ni\u010d nehovoriacim textom.<\/li>\n<li><strong>Inform\u00e1cia o dostupnosti tovaru<\/strong> \u2013 Mo\u017eno sa v\u00e1m nebude zda\u0165 t\u00e1to inform\u00e1cia ako nepodstatn\u00e1, ale z\u00e1kazn\u00edk ve\u013emi ocen\u00ed, ak mu d\u00e1te jasn\u00fa inform\u00e1ciu o dodan\u00ed n\u00edm objednan\u00e9ho tovaru.<\/li>\n<li><strong>Nezabudnite<\/strong> <strong>na<\/strong> &#8211; cenu tovaru, cenu za dopravu a roz\u0161\u00edrte platobn\u00e9 mo\u017enosti pre z\u00e1kazn\u00edka. Pr\u00e1ve posledn\u00e9 spom\u00ednan\u00e9 je ve\u013ek\u00fdm plus pre v\u00e1\u0161 e-shop.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Tento \u010dl\u00e1nok ur\u010dite nepouk\u00e1zal na v\u0161etky mo\u017en\u00e9 chyby, cie\u013eom bolo vysvetli\u0165 v\u00e1m, \u017ee m\u00e1 zmysel zamera\u0165 sa aj na veci, ktor\u00e9 sa zdaj\u00fa by\u0165 samozrejm\u00e9 a jednoduch\u00e9, m\u00f4\u017eu ma\u0165 v\u0161ak ne\u010dakane ve\u013ek\u00fd efekt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V s\u00fa\u010dasnej dobe si \u013eudia ve\u013emi zvykli nakupova\u0165 tzv. online \u2013 to znamen\u00e1 cez internet v\u00a0e-shopoch a neriadia sa veru<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-4336","post","type-post","status-publish","format-standard","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Naj\u010dastej\u0161ie chyby, ktor\u00fdm by ste sa mali vyhn\u00fa\u0165 ak tvor\u00edte e-shop prv\u00fd kr\u00e1t<\/title>\n<meta name=\"description\" content=\"Viete, ktor\u00e9 s\u00fa naj\u010dastej\u0161ie chyby, ktor\u00fdm by ste sa mali vyhn\u00fa\u0165 ak tvor\u00edte e-shop? 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