How our own AI engine lifts ROAS by up to 300%
Why a proprietary optimisation engine works so well alongside Smart Bidding, and how we use it to grow ROAS.
Our own layer on top of automated strategies
Automated strategies like Smart Bidding and Performance Max are powerful, and we use them to the full. On top of them we add our own AI layer that targets your real profit, not just a click.
We go a layer deeper. Our own AI engine works across data from your campaigns, website and orders, and optimises for what really matters, incremental profit.
What the engine actually does
The engine adjusts bids, budgets and audiences in real time based on predicted customer value. It doesn't just care about a cheap conversion, it cares about lifetime value and margin.
It learns from your data, so it gets sharper every week. The result: higher ROAS, lower CPA and less wasted spend.
Where the up-to-300% comes from
The up-to-300% figure is the upper bound we've reached with some clients, typically within about 90 days, by combining better targeting, eliminating waste and connecting to the website and automation.
Your real potential depends on your industry, budget and starting point. That's why we always begin with an audit that shows the concrete numbers, no inflated promises.
We own the know-how
The key difference: the optimisation logic is ours and fully transparent. You're not dependent on a single specialist, the engine grows with you, and it connects to your website and your automations.