Practical articles on performance, AI and growth. No fluff, with a focus on what actually works.
The Slovak market lacks an independent ranking of performance agencies, just directories and PR pieces. We show five criteria you can verify yourself: access to data, platform certifications, use of AI, remuneration model, and references backed by numbers.
A performance agency for e-commerce doesn't just chase clicks and conversions, it manages profit per order. We explain how this differs from a classic PPC agency, what the data from Google and Search Engine Land actually show, and where the line sits beyond which complex optimisation stops paying off.
Almost every agency now has a line on its website about using AI tools. The difference between the one that lifts your profit and the one that lifts your reporting can be verified with five questions. Here they are, along with the answers an agency should be able to evidence.
Why a proprietary optimisation engine works so well alongside Smart Bidding, and how we use it to grow ROAS.
Describe changes to your website and store in a chat and the AI ships them. The end of waiting on developers.
A practical guide to finding the processes worth automating and how to go about it.
An overview of automated bidding strategies and when each one makes sense.
When to invest in online, when in offline, and how to connect the two cleverly.
How we combined targeting, creative and optimisation to cut CPA and boost efficiency.