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Strategy 1 min read
Online vs offline marketing
When to invest in online, when in offline, and how to connect the two cleverly.
When to invest in online, when in offline, and how to connect the two cleverly.
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Online marketing has a clear advantage: everything can be measured and optimised in real time. You know what works and where to put your next dollar.
Offline (billboards, radio, print) builds awareness, but it's harder to measure and slow to optimise.
The strongest brands combine both. Offline creates demand, online captures and closes it. The important thing is to connect your measurement so you can see the whole picture.
Start online, where you'll see results and ROAS quickly. Add offline once you have stable performance and the capacity to build the brand.