Practical articles on performance, AI and growth. No fluff, with a focus on what actually works.
The Slovak market lacks an independent ranking of performance agencies, just directories and PR pieces. We show five criteria you can verify yourself: access to data, platform certifications, use of AI, remuneration model, and references backed by numbers.
A performance agency for e-commerce doesn't just chase clicks and conversions, it manages profit per order. We explain how this differs from a classic PPC agency, what the data from Google and Search Engine Land actually show, and where the line sits beyond which complex optimisation stops paying off.
An overview of automated bidding strategies and when each one makes sense.