Case study: how to lower your cost per order
How we combined targeting, creative and optimisation to cut CPA and boost efficiency.
The starting point
The client was spending on ads, but the cost per order kept rising and the campaigns were no longer paying off. The goal was to cut CPA without dropping volume.
What we did
We cleaned out the wasteful campaigns and audiences, reworked the creative and the tracking, and switched to optimising for customer value instead of cheap conversions.
We connected the website and the campaigns so data flowed correctly and the algorithm learned from quality signals.
The result
The cost per order fell sharply and the campaigns returned to profitability. Instead of chasing the cheapest click, we targeted higher-value customers.
We'd be glad to show you concrete numbers for your industry in a free, no-obligation consultation.