Digital-transformation-marketing-agency
Digital marketing agency for small and medium businesses. We specialize in creative marketing strategies, brand establishment, and brand expansion.

It is well known that companies that have a strategic marketing plan are more successful and invest in marketing more effectively. This helps them to be more profitable. Book a free 30-minute telephone consultation, during which we try to identify your needs and suggest the optimal solution.

If you are still not sure which way your business’s marketing should go, scroll down. We will show you the way.
Start-to-accelerate
Today, no one doubts the immense power of the Internet. Recently, it is becoming increasingly needed, even inevitable, part of our lives. The change in consumer behavior is transforming also the business environment, of which online marketing has become an essential part.

“Talent to win in sports is not enough, nor is it enough to just have a website or e-shop in business.

Mattey Myko, CEO at Chianna way

A huge shift in technology, machine learning or elements of artificial intelligence in algorithms have set new standards and requirements for web solutions, but also for the way we create online campaigns, their optimization, targeting and data analysis.
Marketing running trainer
DIGITAL TRANSFORMATION
How is it done? Case studies.
Marketing agency - transformation
In sports as well as in business, the key to success is a careful but above all consistent year-round preparation. Strategic marketing planning will help you have a clear direction and will dictate the growth rate of your brand. Regardless of your marketing budget, this will allow you to adjust the marketing mix so that your resources are always used in an effective and cost-efficient way. Optimally, the ROAS (rate of return on investment in marketing) should be at the level of 300-400%, which means that 1 euro invested in marketing should earn you at least 3-4 € (this statistic is very individual and some business models need sustainable economy returns of up to 800% and more).
In sports as well as in business, the key to success is a careful but above all consistent year-round preparation. Strategic marketing planning will help you have a clear direction and will dictate the growth rate of your brand. Regardless of your marketing budget, this will allow you to adjust the marketing mix so that your resources are always used in an effective and cost-efficient way. Optimally, the ROAS (rate of return on investment in marketing) should be at the level of 300-400%, which means that 1 euro invested in marketing should earn you at least 3-4 € (this statistic is very individual and some business models need sustainable economy returns of up to 800% and more).
Know-how of marketing agency
Numerous campaigns in different segments have allowed us to gain valuable know-how and to develop a system of work that helps us create successful campaigns for our clients. Let us share with you its principles and examples of what makes us different, better, more effective and more responsible.
Marketing agency is good coach
Marketing agency - VECS strategy
Start by evaluating your digital fitness. Like a novice athlete, a brand has some initial or current ability and some position in the market. It is important to know your skills, your strengths and weaknesses as well as those of your competitors. Here are a few areas you should know and track.

strengths

weaknesses

opportunities

risks

professional

informal

entertaining

educational

UX

delivery

payment methods

products / services

SEO

Google PPC

social networks

comparators

Youtube

Mass media

Chiannaway digital agency
The information you have obtained is the key to a good strategy which will help you get a dynamic start. To better explain the importance and system of digital transformation, we regularly write about key topics in our blog. Here are some interesting topics and their key messages:

Understanding what your competition does well and where it fails is the first step to setting up a successful marketing strategy. Competitive analysis will help you with the following:

  • To gain an overview of the latest trends and expectations in your sector.
  • To gather information about the type of campaigns through which your competitors gain new customers.
  • To get a better idea of ​​what your potential customers like or dislike, so you can improve your products and services.
  • Determine your goals – what do you want to achieve on social networks?
  • Don’t guess and rely on data – which indicators need to be analyzed?
  • Meet your audience – who are they and what do they expect from you?
  • Look for hidden opportunities – what do your competitors well and where they fail?
  • Review your strategy so far – is there anything that works on your social networks?
  • Create and improve your profiles – bet on quality, not quantity!
  • Find your inspiration and start creating – what content do you want to share?
  • Create a schedule – when is the best time to share content?
  • Measure and optimize – your strategy will evolve over time.

If you set up your marketing and brand strategy correctly, it may save you money on expensive campaigns to retain your customers.  Your brand will become your advertising, regardless the budget you can allocate for marketing in a particular time. 

Wondering how it works?

Marketing is similar to chess. If you do not plan your moves in advance, your opponent may start planning them for you and you end up playing their game….

All too often, we see companies that underestimate the strategic planning of their brand. Especially if they are start-ups who are just building their first business. As if they didn’t even expect that they will prosper and grow in the future.

NOW IT IS YOUR TURN
the digital transformation begins
Get inspired by our work and prepare to elevate your own business. Almost every brand strives to create its content in a personal and engaging way. However, the key to a successful marketing strategy is also automation, personalization and segmentation.

ZLATÁ PUTŇA

+45,8%

Year-over-year sales growth

574%

Increase of brand awareness

JANKIV SIBLINGS

583%

“Never again” campaign

2 588

Campaign engagement

DOMINTELL

272%

Year-over-year increase of new visitors

262%

Year-over-year increase of web views

Measure your marketing results
As you saw above, different brands use different metrics that measure the success of their brand or marketing results. In the beginning, however, commonly used and easy to understand metrics used by most of the businesses can help.
Marketing agency will improve your strategy

After analyzing your current situation, it is important to map the route, set a destination and develop a plan. Remember to take a progressive visionary approach that will improve all aspects of your company's overall digital maturity, including structure, employees, processes, tools and marketing. Start gradually, win where you can and progressively increase your effort to secure better results.

Marketing investment budget
One of the most important parts of your plan is your budget. Here are the key areas of the marketing mix in which you should invest. Find out where you should keep the pace and where you can dictate your own speed. Or should you change the direction or emphasis?

Search engines

Social Networks

SEO

Comparators

Discount portals

Mass media

Billboard

Citylight

Led panel

Loyalty program

Choose the direction and keep the pace
When you start running according to your strategy, accelerate gradually, as you can. Track data and return on investment. Analyze and optimize until you get the results you want, then speed-up. Remember to keep track of what is going on in your segment and how your competitors are doing.
Long-term investments with marketing agency
Keep in mind your ultimate goal, but pace yourself and focus on smaller short-term winnings. If you have a smaller marketing budget, choose one communication channel such as Facebook, Instagram or Google and first win there. Then add more and more. However, always keep in mind the return of your investment.

And we are in
finish line

The feeling you get when doing business with passion and drive is very addictive. Whether it’s increasing sales, the number of new customers, new products and services, or customer loyalty, you always want to achieve the maximum over and over again.

Go for victory. Being an experienced businessman does not have a finish line. It is a journey of passion and enthusiasm with an ever-changing goal. But like a marathon runner who thinks he’s crossed his last finish line and finds himself (re-)registering again for a new race, you get to the point where it stops working. Form begins to stagnate, results decline, strategy and system of work cease to be effective.